@Real_EstateInfo Hilarious, but so very wise!
Your personal virtual brand
The 5 Ws of Strategy
Fill in the following formula and you will have all the essential elements needed to tell your personal brand story:
Who? (are you):
- What is your persona
- How do you define yourself
- Who is your target audience
- How do you want to appear in other people’s eyes
What? (Is your brand):
- Are the key messages (the 15 second sound bites), you will use consistently throughout your social and real-world outlets
- What is your focus
- What is your opinion
- What do you have to offer that’s unique and different
- What qualities will appeal to your target audience
- What are the best ways to share your information
When? (Will I do this):
- There’s no time like the present to start
- Timing is everything and consistency is key
- Twitter prime time is 5 and 9AM, 1PM, 3-6PM and 11PM-1AM; with weekends drawing the most traffic
- It’s always the right time to blog but will you do it daily, three times a week, weekly, even monthly to nurture and sustain your social presence?
Where? (Can I build my brand):
- My blog/guest blog
- Website
- YouTube
- Twellow.com
- Flavor.me
- Flickr
- Traditional media …
Why? (Build my Brand):
- What’s your goal?
- Self-esteem
- Get recognized for your unique qualities/abilities
- Get a job, a raise, a promotion
- Meet people, make friends
- Build a strong foundation of positive awareness
- It’s good marketing
How? (Will I be effective):
- Maintain consistent messaging through all communication
- Engage target audiences
- Stay/be relevant, readable, honest and authentic
- Measure results
Deborah Weinstein, @DebWeinstein, is the President of Strategic Objectives, a leading Toronto-based PR firm focused on brand building, Marketing and Public Relations. Deborah and Judy Lewis co-Founded Strategic Objectives.
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Tags: Facebook, personal brand, silver surfers, Twitter, virtual brand
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Great article Deb,
I’ve often pondered starting over completely with just one online identity, my real name… My Smojoe brand stands for quality conversations and real relevance building, I hope. But this ideal is an evolution of a few different web blog characters, or should I say caricatures, including @roberrific the author of Dumpdiggers and Canada Blog Friends and everything Arob, son-of-a-beekeeper. Sometimes to impress clients I take them on a search of my old user names. My advice to noobs is to tell them its ok to experiment at first under a fake name, and build their real identity under their real name later, when they know what they’re doing.
Personal virtual brand: online persona strategy | Tempo Toronto…
Deb Weinstein of Strategic Objectives pr agency headquartered in Toronto Ontario generously donates some good advice on personal branding. The easy to read self-help article on Tempo Toronto is a DIY for constructing your own personal brand as manifest…